![]() It’s an opportunity to tell more storiesĭigital publishing allows a far wider variety of stories to be told. This is important for publishers whose pieces include data that may need to be updated often. Digital publishing allows for an infinite number of versions (although don’t tell that to the chronic over-editors in legal). It’s not one-and-doneĬontent marketers all know the pain of sending a piece to print, then finding a spelling mistake. There are great examples of catalogues and brochures that have embedded ecommerce functionality, allowing customers to shop directly from the piece.Įven if you’re not selling something, there’s power in knowing who is reading, for how long, and what actions they take next. It’s trackableĭigital marketers understand the importance of being able to track content using tools like Google Analytics to prove a return on investment. ![]() The cost of producing readable and beautiful digital publishing (that doesn't leave mobile out in the cold) has also fallen with the rise of no-code platforms like Shorthand. Video, interactive maps, infographics and other tools increase engagement and make this type of content much more shareable. Great digital publishing allows content creators to tell a better story through a variety of tools that immerse the reader in ways a printed publication just can’t do. But in case that’s you, here’s a quick roundup of the benefits! It makes it easier to tell a better story These days, most folks don’t need convincing that digital publishing is worth the investment. ![]() With online publishing platforms like Shorthand, anyone can create digital content that is interactive, multimedia, and optimised for the web. Or, they would embed ‘flipbooks’, a form of web publication that produces content that is typically very difficult to read on the web. In order to preserve the design of their print publications, content marketers and other content professionals would resort to uploading PDFs (shudder). Most vanilla Content Management Systems (such as Wordpress) are extremely inflexible, making it difficult for non-developers to create anything but the most basic web layouts. Many content teams, though, are still working through the problem of how to convert formerly print media assets - including online magazines, brochures, and more - into a digital format. Anyone involved in content today will publish posts on social media, articles to their blog, and new pages to their website. ![]() These days, most digital publishing is relatively routine. These formats include online content on the web, mobile apps, e-readers, and many other digital channels. 10 examples of beautiful digital contentĭigital publishing (sometimes referred to as e-publishing or online publishing) is the process of publishing in digital formats. ![]() Read on for inspiration for your next digital publishing project! In this guide, we’ll cover: The result is plenty of delightful digital publications - native to the web in HTML5 and fully responsive - including the 10 examples we’ll explore in this article. They’ve also recognised the need to design for it accordingly. Happily, former print publishers looking to invest in digital media have come to acknowledge that the web requires a different, more user friendly reading experience. If you’re on a mobile device for either of these solutions - which is the case for over half of most publishers’ target audience - you might as well forget it. Many teams are still embedding Adobe PDF files or using those difficult to read yet strangely omnipresent flipbooks. For the last two decades, content teams have been charged with recreating the experience of reading a physical book or magazine on the web. ![]()
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